How to pick the right color

In design, choosing the right color can be daunting, but if you know the basics, it can be fun. Here are tips on how to pick the right color to perfect your design.

Pick a dominant color if you want branding.

Dominant colors makes it more memorable to your audience. Pick colors that are easy to remember like red, blue, black, gray, and brown. Choosing the right color for your brand is significant. Best option is what make it unique and represent your business.

Bold colors may not be recommended.

Choose light to moderate bright colors that can be aesthetically pleasing. Bright colors give you the feeling of warmth and attractiveness. It also portrays cleanliness, minimalism and seamless.

For web design, consider a palette.

Web safe colors are ideal. Browser Safe palettes as they are also referred to, consist of 216 colors that display solid, non-dithered, and consistent on any computer monitor, or web browser, capable of displaying at least 8-bit color (256 colors).

You can mix a palette for mint, or pastel for current trends. Minimalist designs and light mix of whites, and grays, or green.

Favorite colors are great.

Most clients prefer favorite color. They are easy to pick and memorable. They can also save time on picking a color.

These are the basic colors of the color wheel.

Light background colors are tight.

We recommend the color white as a background since it is good for the eyes onscreen and visually pleasing. It is easy to read and not hard on the eyes. It is timeless, and clean. It goes never out of style.

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